Blar i NOFIMA vitenarkiv på forfatter "Govaerts, Florent"
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Branding Nordic Seaweed: An Applied Multimodal Perspective
Cordeiro, Cheryl Marie; Altintzoglou, Themistoklis; Rognså, Guro Helgesdotter; Govaerts, Florent (Journal article, 2022)Developments in digital infrastructure in the past decade have allowed new marketing channels and opportunities for small medium enterprises (SME). This study was designed to illustrate how a multimodal analysis approach ... -
Consumers’ values, attitudes and behaviours towards consuming seaweed food products: The effects of perceived naturalness, uniqueness, and behavioural control
Govaerts, Florent; Olsen, Svein Ottar (Peer reviewed; Journal article, 2023)Seaweed has great potential as a natural, healthy, and sustainable food. Seaweed as food is novel in Western countries; thus, few studies have focused on the factors influencing consumers’ behavioural tendencies towards ... -
Emosjoner og sjømat – Hvilke emosjonelle reaksjoner har unge voksne til sjømat?
Bergsnev, Kamilla; Govaerts, Florent; Altintzoglou, Themistoklis (Nofima rapportserie, Research report, 2024)Sjømatkonsumet avtar i Norge, spesielt hos de unge voksne. Tidligere forskning har vist at pris og sensoriske egenskaper er avgjørende for matvalg, inkludert sjømat. Forskning har også vist at faktorer som både tilgjengelighet ... -
Environmental values and self-identity as a basis for identifying seaweed consumer segments in the UK
Govaerts, Florent; Olsen, Svein Ottar (Peer reviewed; Journal article, 2023)Purpose – This study aimed to identify and profile segments of seaweed consumers in the United Kingdom. Design/methodology/approach – Hierarchical k-means cluster analysis was used to identify consumer segments based on ... -
Exploration of seaweed consumption in Norway using the norm activation model: The moderator role of food innovativeness
Govaerts, Florent; Olsen, Svein Ottar (Peer reviewed; Journal article, 2022) -
Media representation of salmon aquaculture in France
Govaerts, Florent (Peer reviewed; Journal article, 2021)France is the second largest importer of salmon in Europe, and salmon is the second-most consumed fish. For a production country like Norway, French public perception is of high economic importance, because consumers' ... -
Status, verdi og utfordringer for matproduksjon i Arktisk Norge – Rapport 2 "Arktis som en matproduserende region"
Nøstvold, Bjørg Helen; Kvalvik, Ingrid; Heide, Morten; Govaerts, Florent; Hansen, Kristin Beate; Dalmannsdottir, Sigridur; Halland, Hilde; Vøllestad, Åse; Ramstad, Susanne (Nofima rapportserie, Research report, 2019)Målet med prosjektet er å vurdere potensialet for økt produksjon og verdiskaping av mat produsert i de arktiske delene av Norge. Funnene viser at endringene i klimaet potensielt kan øke både landbruks- og sjømatproduksjonen ...